The murder of George Floyd has sparked an upswell of protests throughout America and the world. People of all ethnicities are showing support for the Black Lives Matter movement. Citizens are demanding police reform and an end to racial injustice. Many brands have spoken out about their support for Black communities and racial equality. While […]
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Today’s consumers want brands to do more than offer quality products and services. People are looking to support companies that take a stand for social causes and create a positive impact in the world. What’s more, trust in government is low and faith in religion is decreasing. Additionally, the nonprofit sector does not have the […]
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The fashion industry has a reputation for unsustainable resource consumption and excessive carbon emissions. Fortunately, forward-thinking fashion pioneers are now taking action and revolutionizing the industry. By creating innovative products that reduce resource consumption and carbon emissions, the brands behind them distinguish themselves as purpose-driven trendsetters. While experts have yet to quantify the full scope […]
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When it comes to sustainability messaging, companies are often faced with the challenge of keeping communications authentic, on-brand, and relevant to the consumer. The 7 nominees for The Ethical Corporation’s 2017 Responsible Business Awards, in the Sustainability Communications category, offer valuable insight for brands looking to share their social and environmental message with the world. Here […]
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Business leaders from the world’s top companies including Amazon, Apple, Google, Microsoft, Nike, Hewlett Packard, PG&E, and many more are taking a stand to support the Paris Climate Agreement. While Michael Bloomberg’s commitment to contribute $15 million to the United Nations on behalf of the United States is a milestone on the road to a […]
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Some of the world’s biggest brands — Walmart, Unilever, Nike, Apple, Heineken and more — have committed to reducing corporate greenhouse gas emissions. While setting targets and cleaning up internal operations are necessary steps in the right direction, true global sustainability isn’t something a single brand can achieve on its own. What’s more, taking on […]
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