Nike

March 27, 2017 by Simon Mainwaring

In the last couple of decades consumer activism – fueled by the internet and social media – has put the spotlight on corporate human rights behavior and pressured companies to step up their purpose game. Look at Nike for example. In the late 90’s the company was fielding an onslaught of labor misconduct accusations; fast […]

March 13, 2017 by Simon Mainwaring

Heineken is on a mission to “Brew a Better World” and its 2016 annual report shows how both profits and purpose are pouring from the beer manufacturer’s business. Running your company with socially and environmentally responsible principles is more than a feel-good idea, it’s a critical aspect of operating a successful business today. And many […]

October 12, 2011 by Simon Mainwaring

The outpouring of support and respect for Steve Jobs was not only a testament to the creativity, passion and brilliance of the man, but also what’s possible for the corporate leaders of America. What if every corporate leader was as singularly associated with a positive impact on society as Steve Jobs was for humanizing design? […]

January 6, 2011 by Simon Mainwaring

Nike is famous for taking a leadership position on the field and in the marketplace. But what it’s just done for the entire apparel industry is both surprising and enlightening. At the turn of the year Nike released their open-source Environmental Apparel Design Tool. Developed over 7 years, the $6 million technology, by their estimates, […]

November 5, 2010 by Simon Mainwaring

httpv://www.youtube.com/watch?v=u5gqoYkL8To Every so often an idea comes along that stops you in your tracks. sOccket did this for me (great name too – so smart and simple). It’s an incredible demonstration of the power of a simple idea, of the collision between science and sport, of the application of minds to mending hearts. One part […]

June 27, 2010 by Simon Mainwaring

This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my social media seminar was the fact that “Technology is teaching us to be human again’. The two winners of the Cannes Cyber Grand Prix – the Nike/Livestrong Chalkbot campaign and the VW ‘Fun Theory’ fun campaign […]