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Simon Mainwaring

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Opt Outside

REI Launched

January 17, 2017 by Simon Mainwaring

On November 27 in 2015, REI did the unthinkable. The nation’s largest consumer co-op and specialty outdoor retailer announced its plans to close its doors on Black Friday at all of the 143 retail locations, headquarters, and two distribution centers, and instead pay its 12,000 employees not to work, and to be outside. The rationale […]

On November 27 in 2015, REI did the unthinkable. The nation’s largest consumer co-op and specialty outdoor retailer announced its plans to close its doors on Black Friday at all of the 143 retail locations, headquarters, and two distribution centers, and instead pay its 12,000 employees not to work, and to be outside. The rationale …

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Filed Under: Brands, Community, Social Tagged With: Forbes, Opt Outside, REI

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