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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Optimism

January 13, 2011 by Simon Mainwaring

Last week the New York Times reported on the possibility of cheating in the Pepsi Refresh fundraising competition for non-profits. Pepsi assured participants that the most rigorous technology to ensure the integrity of the process, but as with all technology that is by its very nature neutral, abuse is always a possibility. Still, the suggestion […]

Last week the New York Times reported on the possibility of cheating in the Pepsi Refresh fundraising competition for non-profits. Pepsi assured participants that the most rigorous technology to ensure the integrity of the process, but as with all technology that is by its very nature neutral, abuse is always a possibility. Still, the suggestion …

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Filed Under: Advertising, Brands, Causes, Consumers, Future, Optimism, Social Tagged With: Future, Optimism, Pepsi, Social media

February 21, 2009 by Simon Mainwaring

This blog begins with a happy conspiracy of circumstances that led me to D.C. and, ultimately, through the kindness of others, to this wonderful room at the Hay-Adam’s Hotel. As an Australian, I knew little about the hotel until the First Family stayed there in the weeks before President Obama’s inauguration. To find myself in …

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Filed Under: Optimism, Values Tagged With: Obama, Optimism, White House

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