Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

partnerships

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Today’s consumers want to support brands that share their values. Nonprofit partnerships are an excellent way to scale your business’ social impact. They can also cultivate consumer goodwill and bring you into cultural conversations. An impressive corporate and nonprofit partnership is the Tazo Tree Corps initiative. Tazo Tea and American Forests are collaborating to create […]

Today’s consumers want to support brands that share their values. Nonprofit partnerships are an excellent way to scale your business’ social impact. They can also cultivate consumer goodwill and bring you into cultural conversations. An impressive corporate and nonprofit partnership is the Tazo Tree Corps initiative. Tazo Tea and American Forests are collaborating to create …

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Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating …

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