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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Patagonia

January 22, 2018 by Simon Mainwaring

Today’s increasingly savvy consumers expect brands to do more than make quality goods and services. People want to support companies that actively work towards building a better world. In fact, nearly 90 percent of consumers say they would rather purchase a good or service that gives back to society than a comparable product that doesn’t […]

Today’s increasingly savvy consumers expect brands to do more than make quality goods and services. People want to support companies that actively work towards building a better world. In fact, nearly 90 percent of consumers say they would rather purchase a good or service that gives back to society than a comparable product that doesn’t …

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Filed Under: CSR, Facebook Tagged With: #OptOutside, Ben & Jerry's, Bill Gates, Elon Musk, Facebook, FedEx, Gen Z, IBM, Mark Zuckerberg, Patagonia, REI, Tesla, TOMS, UGC, Walmart

October 2, 2017 by Simon Mainwaring

Today’s consumers want brands to do more than offer quality products and services. People are looking to support companies that take a stand for social causes and create a positive impact in the world. What’s more, trust in government is low and faith in religion is decreasing. Additionally, the nonprofit sector does not have the …

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Filed Under: Brands, Philanthropy Tagged With: Adidas, Bear's Ears National Monument, Black Diamond, Everlane, Gay Pride Month, Human Rights Campaign, Levi's, NFL, NGOs, Nike, Paris Climate Agreement, Patagonia, President Trump, RE100, REI, Starbucks, The Guardian, The Los Angeles Times, The New York Times, The Outdoor Retailer Show, Utah, We Are Still In, We Mean Business

July 19, 2017 by Simon Mainwaring

Brands that demonstrate how they are building a better world speak to growing consumer demand for companies that not only offer excellent products and services, but also actively improve society. As a result, these contributions are becoming ever more intertwined with business success. To engage consumers around larger cultural issues, brands must align with current …

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Filed Under: Causes, Purpose Tagged With: #AerieReal, Aerie, American Eagle, Ben & Jerry's, Center for Western Priorities, Dave Matthews Band, Department of the Interior, national monuments, NGO, Paris Climate Agreement, Patagonia, REI

April 10, 2017 by Simon Mainwaring

Corporate purpose is becoming ever more commonplace as brands across industries are investing in social good marketing. Yet not all purpose-driven campaigns yield the desired results. While it’s encouraging that companies are heeding consumer demand for a better world, it’s important to avoid “purpose washing” that can quickly lead to consumer backlash. Last week the …

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Filed Under: Advertising, Purpose Tagged With: Always, Google, Patagonia, Pepsi, State Farm

September 10, 2014 by Simon Mainwaring

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where …

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Filed Under: Brands, Causes, Community, Conferences, CSR, Leadership, Media, Non-profits, Purpose, Sustainability, Thinking, Values Tagged With: branding, Brands, Business, Causes, Coca Cola, CSR, Facebook, IBM, Marketing, non-profits, Nutiva, Participant Media, Patagonia, purpose, seminar, social branding, social business, Social change, sustainability, unilever, Values, We First

April 22, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=VenVRs_Gywk Yesterday I had the real pleasure of visiting Patagonia HQ in Ventura, California. It’s a brand that I, and many others, have admired for so long because of the powerful alignment between their core values and how they run their business and make their products. To better understand how they achieve this, I asked …

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Filed Under: Books, Consumers, Future, Leadership, Purpose, Social, We First Tagged With: branding, Causes, Consumers, Patagonia, sustainability

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