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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Philanthropy

Purpose At Work: How Omaze Reinvented Philanthropy To Unlock Exponential Growth And Impact

September 22, 2020 by Simon Mainwaring

From high growth startups – like Harry’s – to global enterprises – like Home Depot, today’s top companies are thinking and acting in ways that better the lives of all stakeholders. In short, they lead with we. That’s because purpose has become such a core business driver that it’s quickly becoming table stakes, if not, competitive.

From high growth startups - like Harry’s - to global enterprises - like Home Depot, today’s top companies are thinking and acting in ways that better the lives of all stakeholders. In short, they lead with we. That’s because purpose has become such a core business driver that it’s quickly becoming table stakes, if not, competitive.

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Filed Under: Uncategorized Tagged With: growth, omaze, Philanthropy, sustainability

January 5, 2016 by Simon Mainwaring

As we head into the new year, we wanted to leave you with ten reasons to feel optimistic about 2016 and about business as a force for good. Let it roll!

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Filed Under: Community, CSR, Non-profits, Optimism Tagged With: brand advocacy, climate change, COP21, Doing Good, Philanthropy

January 5, 2016 by Simon Mainwaring

There were many great strides made this year in terms of business as a force for good. Whether it’s the COP21 agreement between 200+ nations around climate change, the U.N.’s Sustainable Development Goals or the rise of new philanthropy spearheaded by Mark Zuckerberg and Howard Buffett Jr. Business as a force for change is gaining …

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Filed Under: CSR, Economy, Future Tagged With: brand leadership, engagement, Philanthropy

December 1, 2015 by Simon Mainwaring

Prosperity is not the wealth of a few, but the well being of many. It’s something I came to believe after seeing the damaging knock-on effect of the global economic meltdown as it cascaded from Wall Street to Main Street to people’s jobs, healthcare and happiness all around the world. Yet here we are, several …

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Filed Under: Purpose, Social Tagged With: Causes, Philanthropy, purpose, Social change

September 18, 2014 by Simon Mainwaring

There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a global team of thought leaders focused on the areas of social business and digital experience. …

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Filed Under: Brands, Causes, Community, Conferences, Consumers, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Sustainability, Technology, Thinking, We First Tagged With: branding, Brands, Business, Community, Consumers, CSR, Future, Inspiration, leadership, Marketing, non-profits, Philanthropy, purpose, seminar, social branding, social business, Social change, social good, sustainability

September 4, 2014 by Simon Mainwaring

Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and vision …

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Filed Under: Brands, Causes, Community, Consumers, CSR, Purpose Tagged With: branding, Brands, Business, Causes, Community, Consumers, Creativity, CSR, Inspiration, Marketing, Philanthropy, purpose, social business, social good, Values

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