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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Philanthropy

November 27, 2012 by Simon Mainwaring

#GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and the communities on which their own well-being depends. In a world of media-savvy and hyper-connected consumers, brands that […]

#GivingTuesday is more than just a day for individuals to give thanks and ask others to do the same. It’s a time for companies to step up and really put their shoulders behind their core values and the communities on which their own well-being depends. In a world of media-savvy and hyper-connected consumers, brands that …

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Filed Under: Brands, Capitalism, Causes, Future, Purpose, Social, We First Tagged With: #GivingTuesday, Philanthropy, Social media

August 6, 2012 by Simon Mainwaring

Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the deal, there are good intentions behind it. It’s all part of the introduction of a Social Impact Bond, invented in the UK and now launched …

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Filed Under: Capitalism, Future, Leadership, Philanthropy, Purpose Tagged With: Capitalism, Goldman Sachs, Philanthropy, purpose

July 5, 2012 by Simon Mainwaring

Every month a raft of new apps appear to make your life easier. Fortunately, apps also appear to make the lives of others easier. And Charity Miles stands out for the way it makes giving seamless in one’s life. Here’s how it works. 1. The app allows an active person to choose which one of …

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Filed Under: Brands, Causes, Purpose, Social Tagged With: branding, Philanthropy, Social media

June 20, 2012 by Simon Mainwaring

It’s rare to find a book that is equal parts inspiring and practical. Good Works! by Phillip Kotler, David Hessekiel, and Nancy Lee is that rare read that shows you just how much is possible as an individual and a corporation, and what real value that can add to your business and our world. It’s …

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Filed Under: Advertising, Brands, Causes, Philanthropy, Purpose, Social, We First Tagged With: branding, CSR, Good Works, Philanthropy

August 27, 2010 by Simon Mainwaring

One of the most encouraging and exciting applications of social gaming is the ability to leverage its massive popularity to generate contributions to causes and humanitarian crises. We saw this in January this year when Zynga created limited edition items in FarmVille, FishVille, Mafia Wars and Zynga Poker that were purchased by users from 47 …

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Filed Under: Causes, Consumers, Future, Non-profits, Philanthropy, Social, Values Tagged With: Farmville, Haiti, non-profits, Philanthropy, Social media, Zynga

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