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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Pinterest

September 10, 2012 by Simon Mainwaring

I recently wrote about what the famously creative brand, Uniqlo, did to make Pinterest their own and last week we saw another example emerge but this time for a very worthy cause. UNICEF demonstrated an inspired moment of creativity when they tapped into the undeniable materialism and self-interest of platforms such as Pinterest and The […]

I recently wrote about what the famously creative brand, Uniqlo, did to make Pinterest their own and last week we saw another example emerge but this time for a very worthy cause. UNICEF demonstrated an inspired moment of creativity when they tapped into the undeniable materialism and self-interest of platforms such as Pinterest and The …

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Filed Under: Brands, Causes, Consumers, Creativity, Purpose, Social Tagged With: Causes, Creativity, Pinterest, Social media

July 2, 2012 by Simon Mainwaring

That’s the thing about what’s new or the latest. You think that just by embracing it you’re doing enough to keep up with the market. But sadly, as the half life of social technology shrinks, the need to stand out even within the context of the latest and greatest is increasingly the only way to …

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Filed Under: Advertising, Brands, Creativity, Social Tagged With: Creativity, Pinterest, Social media, Uniqlo

February 23, 2012 by Simon Mainwaring

Adweek just published this really insights info graphic produced by Carlos Monteiro that combines data from Experian Hitwise, Forrester Research and PQ Media to provide a snapshot of the leaders in the social media sphere (excluding mobile data). There’s so much to discover but here are a few things that jumped out at me:  Facebook captures …

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Filed Under: Brands, Facebook, Mobile, Social, Twitter Tagged With: data, Facebook, Linked In, Pinterest, Social media, Twitter

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