Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

PR

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Papa John’s Recent PR Crisis It can take years to build brand reputation and only one moment to tarnish it. While no company wants to make mistakes or attract negative publicity, mistakes happen. The list of mishaps – from Facebook to H&M, to United to Pepsi, to Dove to Tesla – prove that no company […]

Papa John’s Recent PR Crisis It can take years to build brand reputation and only one moment to tarnish it. While no company wants to make mistakes or attract negative publicity, mistakes happen. The list of mishaps – from Facebook to H&M, to United to Pepsi, to Dove to Tesla – prove that no company …

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Much has been written about the impact of social media on marketing and the demand for greater transparency and accountability from brands. The business landscape is now littered with examples of its impact from the ousting of high profile CEO’s at companies like Abercrombie and Fitch, American Apparel and the LA Clippers, to brands mitigating …

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Nestle’s PR disaster over  palm oil harvesting continues to damage the brand. Despite the fact that Nestle  dropped the  palm oil harvesters responsible for the deforestation that threatened the survival of orangutans, a company called Sinar Mas, it’s Nestle’s handling of the issue on Facebook that keeps backfiring. The most recent issue is the fact …

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As anyone who follows my tweets will tell you, I’m a big fan of Brian’s thinking and really enjoyed this week’s book that he wrote with industry leader, Deirdre Breakenridge, called Putting the Public Back in Public Relations. Brian and Deirdre deep dive into the future of PR techniques in the social media and web …

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