Today’s consumers want to support companies that share their values. In fact, 76 percent of consumers say they would boycott a brand whose actions go against their beliefs. The growing consumer demand for purposeful leadership has caused a wave of companies to build their brands not only around quality products and services, but also around […]
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In light of unwanted media attention stemming from the Cambridge Analytica data breach and a recently leaked memo which showcased the company’s aggressive growth strategies, Facebook has been working hard maintain stakeholder trust. Unhappy users have been spreading the #DeleteFacebook hashtag and shareholder trust has faltered, as has Facebook’s stock price. At the core of […]
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Instagram’s unsurprising back down over changes to its Terms and Conditions is yet another example of the ongoing tension between access and privacy that pervades the social media space. Time will tell whether the concessions made by Instagram will prove sufficient or whether its creep away from prioritizing the user over the advertiser will prove […]
Read MoreThe tragic unfolding of violence and protests at U.S. embassies around the world in response to the hateful anti-Islamic film created by an individual in the U.S. and posted on You Tube in an edited form, begs the question of why we can’t do a better job of managing inflammatory and potentially dangerous content before […]
Read MoreI wanted to share a potentially transformative trend coming out of Japan. Last week Mixi, Japan’s largest social networking site, introduced two APIs – mixi Plugin[J] and mixi Graph APIs[J] – designed to let the third parties integrate their social web services and apps with Mixi. For example, Panasonic is developing a DVD recorder that allows you […]
Read MoreYesterday Facebook announced its much anticipated entry into the location based services. Unlike Google Places which is a search tool, Facebook Places is a check-in service focused on social interaction. You simply use your phone to tell people where you are, who you are with and find out others nearby. This then can also be […]
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