What influences one company to invest in real impact and another to pay lip service to purpose? “As much as leadership might want to do something, if the capital doesn’t want it to happen, it’s probably not going to,” Sunny Vanderbeck, Co-Founder and Managing Partner of Satori Capital tells We First.
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Brands that put purpose first simultaneously scale impact, consumer trust, and business growth. To build and maintain consumer trust, business leaders must act on purpose. In fact, a 2018 Edelman study found that 64 percent of consumers believe that “CEO’s should take the lead on change rather than waiting for government to impose it.” What’s […]
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