Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

purpose

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These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a buying decision? New data from Google and Nielsen find that the answer is yes, and […]

These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a buying decision? New data from Google and Nielsen find that the answer is yes, and …

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Many large corporations find themselves in a difficult bind. They are fully aware that their customers want them to be more socially responsible. Specifically, the Cone Communications / Echo Global CSR Study found that only 6% of global consumers believe corporations have no responsibility towards social or environmental issues. At the same time there is …

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In January of this year, Edelman released their annual Trust Barometer Report and distilled the 2014 learning down to one single phrase: “Business to lead the debate for change.” It’s in this context that three recent strategic moves by major brands reveal what large brands must do to lead our future. 1. RISK MITIGATION: This week …

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Guest post by Zack Swire, founder of eGood It was three years ago that I was working on a side-project, really a passion project, with my agency, SWIRE. It was one of those situations where an idea stuck with me and just wouldn’t go away. You see, I had been working on growing our small ad …

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Last week we kicked off our We First training series with a webinar called, 8 Steps to Becoming a Contagious Social Brand. By looking at strategies employed by some of the most successful companies like Nike, Coke, IBM, and Patagonia, we outlined some clear ways for your organization to combine storytelling and social technologies to build your reputation, community and social impact.

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Each year we discover new ways in which social media can help give voice to those without support and help create a more just and equitable world. One such opportunity has arisen in the Congo where self-taught musicians playing hand-made instruments  have given peace a voice  and inspired the creation of a new non-profit called …

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