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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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purpose

April 12, 2013 by Simon Mainwaring

This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free webinar in this new series to be held on Wednesday, April 17th at 11.00 – 12.30 pm PST. The focus is a series of […]

This year We First promised to deliver more valuable free training to help you build your brand reputation, community and positive social impact. So we’re very excited to announce the first free webinar in this new series to be held on Wednesday, April 17th at 11.00 – 12.30 pm PST. The focus is a series of …

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Filed Under: Brands, Future, Purpose, Social Tagged With: branding, purpose, Social media, webinar

April 2, 2013 by Simon Mainwaring

Be Remedy is an inspiring demonstration of the ability of social media to empower people to be the change they want to create in the world. The concept launched by Blake Canterbury in Atlanta two years ago is as simple as their motto: “Be the remedy for someone in need.” With this goal in mind, Be Remedy uses …

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Filed Under: Capitalism, Causes, Future, Innovation, Purpose, Social Tagged With: Causes, purpose, Social media

March 22, 2013 by Simon Mainwaring

Howard Schultz has long been know for his strident leadership positions from calling for a CEO boycott of corporate campaign donations to his ‘Create Jobs for USA’ which invited customers to contribute $5 to help entrepreneurs kick start the national economy. This week he went one step further in his support of same sex marriage. In doing …

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Filed Under: Brands, Consumers, Purpose Tagged With: branding, purpose, Values

March 4, 2013 by Simon Mainwaring

Social Good Brazil Report | 2012 from Social Good Brasil I was super excited to be one of the speakers at Social Good Brazil in Florianopolis in November last year. There were fantastic presentations from thought leaders like Peter Sims (‘Little Bets’), Beth Kanter (‘Measuring The Networked Non-Profit’) and Aaron Sherinian (the tireless force behind …

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Filed Under: Brands, Causes, Conferences, Future, Purpose, Social Tagged With: purpose, Social Good Brazil, social impact

February 25, 2013 by Simon Mainwaring

I thought this was a great collection of social media principles to live by when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. I also wanted to add a few of my own and please feel free to add more in your comments. 1. …

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Filed Under: Advertising, Brands, Consumers, Purpose, Social, We First Tagged With: purpose, Social media, We First

February 11, 2013 by Simon Mainwaring

Biz Stone, co-founder of Twitter, just gave a fascinating interview that strikes at the heart of debates around the purpose of social media. Ever since Facebook purchased Instagram to shore up its mobile credentials in anticipation of its IPO, debate has raged as to the true intentions of such founders and whether their powerful platforms were …

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Filed Under: Brands, Consumers, Purpose, Social Tagged With: Facebook, purpose, Social media, Twitter

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