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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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purpose

January 3, 2013 by Simon Mainwaring

Over the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that has many needs, allocate part of your packing to solving one of those problems. For instance, pack […]

Over the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that has many needs, allocate part of your packing to solving one of those problems. For instance, pack …

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Filed Under: Brands, Causes, Purpose, We First Tagged With: branding, Causes, purpose

December 14, 2012 by Simon Mainwaring

It may seem counter-intuitive but major shifts in both technology and consumer behavior have dramatically changed the dynamics that decide what advertising succeeds in today’s social business marketplace. For decades, traditional media like television, print, and radio have been broadcast channels that engaged in a one-way monologue with their customers telling them what to think, …

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Filed Under: Advertising, Brands, Consumers, Purpose, Social Tagged With: purpose, Social media, We First

November 5, 2012 by Simon Mainwaring

There’s no doubt social media opens up a lot of opportunity for small businesses, but it also creates a lot of questions. Where do you start? What should you do? The answer might surprise you. The smartest brands like Nike, Coca-Cola and Starbucks, don’t start with Facebook, Twitter or Instagram. They start with what story they …

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Filed Under: Advertising, Brands, Facebook, Social Tagged With: purpose, small business, Social media

August 6, 2012 by Simon Mainwaring

Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the deal, there are good intentions behind it. It’s all part of the introduction of a Social Impact Bond, invented in the UK and now launched …

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Filed Under: Capitalism, Future, Leadership, Philanthropy, Purpose Tagged With: Capitalism, Goldman Sachs, Philanthropy, purpose

July 31, 2012 by Simon Mainwaring

I had a special moment in London last week that I wanted to share. Five years ago when I started writing We First, I had no idea what I was doing or if it would amount to anything. When it came to writing the Epilogue, I went up to a friend’s house and locked myself …

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Filed Under: Capitalism, Causes, Future, Purpose, Values, We First Tagged With: MLK Jr., purpose, We First

July 18, 2012 by Simon Mainwaring

A powerful intersection of messaging and meaning is transforming the marketing landscape. As consumers demand greater social responsibility, transparency and accountability from brands, brands are making increasingly earnest efforts to be more meaningful to their customers lives on the basis of the good they do. But this is not without its perils. Commanding consumer attention …

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Filed Under: Advertising, Brands, Causes, Purpose, Social, We First Tagged With: branding, purpose, Social media

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