purpose

March 4, 2013 by Simon Mainwaring

Social Good Brazil Report | 2012 from Social Good Brasil I was super excited to be one of the speakers at Social Good Brazil in Florianopolis in November last year. There were fantastic presentations from thought leaders like Peter Sims (‘Little Bets’), Beth Kanter (‘Measuring The Networked Non-Profit’) and Aaron Sherinian (the tireless force behind […]

February 25, 2013 by Simon Mainwaring

I thought this was a great collection of social media principles to live by when it comes to engaging your community and motivating them to work with your brand to fulfill a common purpose. I also wanted to add a few of my own and please feel free to add more in your comments. 1. …

February 11, 2013 by Simon Mainwaring

Biz Stone, co-founder of Twitter, just gave a fascinating interview that strikes at the heart of debates around the purpose of social media. Ever since Facebook purchased Instagram to shore up its mobile credentials in anticipation of its IPO, debate has raged as to the true intentions of such founders and whether their powerful platforms were …

January 3, 2013 by Simon Mainwaring

Over the holidays I came across this wonderful non-profit initiative that screamed out a for-profit partner. Called ‘Pack For A Purpose,’ the concept is simple. If you are traveling to a remote part of the world whose population that has many needs, allocate part of your packing to solving one of those problems. For instance, pack …

December 14, 2012 by Simon Mainwaring

It may seem counter-intuitive but major shifts in both technology and consumer behavior have dramatically changed the dynamics that decide what advertising succeeds in today’s social business marketplace. For decades, traditional media like television, print, and radio have been broadcast channels that engaged in a one-way monologue with their customers telling them what to think, …