purpose

May 30, 2012 by Simon Mainwaring

As social media matures, apps proliferate and new enterprise platforms appear everyday, it’s almost impossible to track with all the changes let alone integrate them into your company. With that in mind I felt it might be useful to distill and isolate ten trends that are reshaping the social business marketplace as we speak. 1. The […]

May 2, 2012 by Simon Mainwaring

Yesterday, I had the pleasure of speaking in New Orleans at the First Data conference. It was a fantastic event and the other speaker was Biz Stone, the co-founder of Twitter, who said something that struck me deeply. He put a sentence up on screen, which said, “Change is not the triumph of technology, but …

April 3, 2012 by Simon Mainwaring

There’s a powerful transition underway in which companies are now seeking to leverage the same dynamics they’re using to reach customers to engage their employees. Gagen MacDonald and APCO Worldwide have done some great new research in this area and the info graphic above explains how to create an internal social media strategy that will …

January 26, 2012 by Simon Mainwaring

I had the pleasure of speaking at the San Diego Ad Club last week after Dan Burrier, the Chief Innovation Officer at Ogilvy and my former boss on the Motorola account. Not only is Dan a friend and someone I greatly admire, but he said something that evening that struck me very deeply. He said that branding is now more …

November 21, 2011 by Simon Mainwaring

Havas Media just came out with an insightful new report entitled, “Meaningful Brands For A Sustainable Future.” One of the most telling aspects of the report was how it revealed the often-overlooked punitive side of the social business marketplace. Specifically, that means the growing awareness and capacity of consumers to punish brands for their duplicitous …