purpose

August 6, 2012 by Simon Mainwaring

Goldman Sachs is making an unusual loan of $9.6 million to keep young men out of New York City jail. And while, yes, they can make millions out of the deal, there are good intentions behind it. It’s all part of the introduction of a Social Impact Bond, invented in the UK and now launched […]

July 31, 2012 by Simon Mainwaring

I had a special moment in London last week that I wanted to share. Five years ago when I started writing We First, I had no idea what I was doing or if it would amount to anything. When it came to writing the Epilogue, I went up to a friend’s house and locked myself …

July 18, 2012 by Simon Mainwaring

A powerful intersection of messaging and meaning is transforming the marketing landscape. As consumers demand greater social responsibility, transparency and accountability from brands, brands are making increasingly earnest efforts to be more meaningful to their customers lives on the basis of the good they do. But this is not without its perils. Commanding consumer attention …

May 30, 2012 by Simon Mainwaring

As social media matures, apps proliferate and new enterprise platforms appear everyday, it’s almost impossible to track with all the changes let alone integrate them into your company. With that in mind I felt it might be useful to distill and isolate ten trends that are reshaping the social business marketplace as we speak. 1. The …

May 2, 2012 by Simon Mainwaring

Yesterday, I had the pleasure of speaking in New Orleans at the First Data conference. It was a fantastic event and the other speaker was Biz Stone, the co-founder of Twitter, who said something that struck me deeply. He put a sentence up on screen, which said, “Change is not the triumph of technology, but …