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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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purpose

Purpose At Work: Lessons From VSP Global On How To Lead With Purpose

May 3, 2021 by Simon Mainwaring

Impact is now competitive and big brands across sectors are dedicating resources into driving business growth through purpose.  But how do you authentically develop your purpose? Companies large and small, from legacy brands to scrappy startups seek the key to building a community of stakeholders that support their business and collaborate in building a better […]

Impact is now competitive and big brands across sectors are dedicating resources into driving business growth through purpose.  But how do you authentically develop your purpose? Companies large and small, from legacy brands to scrappy startups seek the key to building a community of stakeholders that support their business and collaborate in building a better …

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Filed Under: Uncategorized Tagged With: purpose, vision, VSP, vsp global, VSP Vision Care

April 26, 2021 by Simon Mainwaring

Today’s consumers want to support businesses that make a positive contribution in the world. With so many companies vying for people’s attention and dollars, it can be a challenge for a startup to gain traction.  “If you have a real business opportunity and you’re addressing a true need, you will find a way,” Marc Washington, …

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Filed Under: Uncategorized Tagged With: gut microbiome, health, leadership, purpose

Purpose At Work: How Poppi Leverages Purpose To Bring Health To Soda

March 22, 2021 by Simon Mainwaring

Businesses that tackle pain points and meet consumer needs in new ways can gain market share and loyalty. A brand that’s driven to disrupt the carbonated beverage category is Poppi.  The company packs prebiotic health benefits with natural sweeteners to produce a low sugar alternative to traditional soda pop. “I was interested in what food …

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Filed Under: Uncategorized Tagged With: Brand Growth, healthy, purpose, sustainability

March 15, 2021 by Simon Mainwaring

Behavior change is one of the most powerful and most challenging levers we have to catalyze the growth of a healthy and prosperous future. Brands that solve for society’s most challenging issues build community and a loyal customer base. A brand doing a great job growing the plant-based food movement is Bolthouse Farms. “If we …

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Filed Under: Uncategorized Tagged With: environment, movement, purpose, Responsibility, sustainability

December 15, 2020 by Simon Mainwaring

Global struggles necessitate collaborative leadership. Whether its beating COVID-19, alleviating poverty or mitigating climate change, the challenges we face are too great for any one person or organization.

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Filed Under: Uncategorized Tagged With: Interface, purpose

December 1, 2020 by Simon Mainwaring

Business leaders across sectors are transforming the way they work to integrate into the “new normal” posed by the novel coronavirus. The pandemic poses even greater challenges to brands historically reliant on in-person interactions.

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Filed Under: Uncategorized Tagged With: covid, CSR, purpose

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