Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

purpose

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Companies that challenge the status quo will turn heads and disrupt industries. Conscious consumers are looking for products that are demonstrably better for people and the planet. An outstanding business making purpose-driven waves in the food and agriculture industry is Cooks Venture. The pasture-raised poultry and meat brand is reimagining the future of food from […]

Companies that challenge the status quo will turn heads and disrupt industries. Conscious consumers are looking for products that are demonstrably better for people and the planet. An outstanding business making purpose-driven waves in the food and agriculture industry is Cooks Venture. The pasture-raised poultry and meat brand is reimagining the future of food from …

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More and more vanguard companies have begun to radically re-imagine and reengineer business based on the idea of collectivized purpose—to Lead With We. They’re showing us that how we live, work, and grow together in new and necessary ways can restore and protect the social and living systems on which all of our futures depend. …

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Consumers are seeking eco-friendly alternatives to everyday products. Stagnant brands lose market share to conscious competitors that disrupt the status quo by building a better world. That’s why companies like Cleancult are so exciting. “Our mission is to bring zero waste to the masses,” Ryan Lupberger, Cleancult’s CEO & co-founder, tells We First.  The detergent …

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Impact is now competitive and big brands across sectors are dedicating resources into driving business growth through purpose.  But how do you authentically develop your purpose? Companies large and small, from legacy brands to scrappy startups seek the key to building a community of stakeholders that support their business and collaborate in building a better …

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Today’s consumers want to support businesses that make a positive contribution in the world. With so many companies vying for people’s attention and dollars, it can be a challenge for a startup to gain traction.  “If you have a real business opportunity and you’re addressing a true need, you will find a way,” Marc Washington, …

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Businesses that tackle pain points and meet consumer needs in new ways can gain market share and loyalty. A brand that’s driven to disrupt the carbonated beverage category is Poppi.  The company packs prebiotic health benefits with natural sweeteners to produce a low sugar alternative to traditional soda pop. “I was interested in what food …

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