purpose

March 15, 2021 by Simon Mainwaring

Behavior change is one of the most powerful and most challenging levers we have to catalyze the growth of a healthy and prosperous future. Brands that solve for society’s most challenging issues build community and a loyal customer base. A brand doing a great job growing the plant-based food movement is Bolthouse Farms. “If we […]

December 15, 2020 by Simon Mainwaring

Global struggles necessitate collaborative leadership. Whether its beating COVID-19, alleviating poverty or mitigating climate change, the challenges we face are too great for any one person or organization.

December 1, 2020 by Simon Mainwaring

Business leaders across sectors are transforming the way they work to integrate into the “new normal” posed by the novel coronavirus. The pandemic poses even greater challenges to brands historically reliant on in-person interactions.

November 25, 2020 by Simon Mainwaring

Purpose has become competitive. While there’s a lot of good coming from the cohort of impact-driven businesses, it is increasingly difficult for companies to carve out a competitive advantage while making real change.

October 29, 2020 by Simon Mainwaring

Successful business leaders know when to take calculated risks that can lead to profitable rewards. Innovative companies pioneer uncharted territory in terms of products to gain market share. Purposeful trailblazers push the boundaries around impact to foster goodwill.

October 23, 2020 by Simon Mainwaring

If humanity is going to manifest a sustainable future, companies must join governments and nonprofits in transforming our economy. While individualized actions are necessary, we need widespread collaboration to truly shift the needle.