• Skip to primary navigation
  • Skip to main content

Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

  • Speaking
  • Topics
  • Books
  • Podcast
  • Blog
  • Courses
  • About

purpose

Purpose At Work: How Alleyoop Disrupts The Beauty Industry By Empowering Women

August 25, 2020 by Simon Mainwaring

How do you gain recognition and market share in a crowded industry? Brands that look beyond product and put purpose first differentiate themselves from the competition.

How do you gain recognition and market share in a crowded industry? Brands that look beyond product and put purpose first differentiate themselves from the competition.

Read More

Filed Under: Uncategorized Tagged With: beauty, purpose

August 20, 2020 by Simon Mainwaring

As business is being challenged to become more purposeful, fresh business models and innovations are unlocking new ways to take better care of all stakeholders and the planet.

Read More

Filed Under: Uncategorized Tagged With: impact, purpose

August 6, 2020 by Simon Mainwaring

Brands that are transparent, accountable and proactive about purpose strengthen stakeholder relationships. Once you take the plunge into corporate social responsibility, it can be difficult to clarify, quantify and amplify your impact.

Read More

Filed Under: Uncategorized Tagged With: CSR, purpose

August 6, 2020 by Simon Mainwaring

Brands that invest in socially and environmentally responsible supply chains reduce risk to their reputation and generate consumer goodwill both of which drive business growth.

Read More

Filed Under: Uncategorized Tagged With: Covid-19, CSR, purpose, SanMar

July 29, 2020 by Simon Mainwaring

When brands, nonprofits and individuals collaborate around shared purpose, amazing things happen. ‘Today, I’m Brave’, a heart-centered, global non-profit, is a powerful catalyst for purposeful partnerships. By leveraging fundraising prowess with multi-media storytelling, the nonprofit builds bridges and scales impact across social issues with sustainable and tangible results. In 2016, David Angelo, founder of advertising …

Read More

Filed Under: Uncategorized Tagged With: branding, nonprofit, purpose, storytelling

July 14, 2020 by Simon Mainwaring

The most powerful media inspires, motivates and brings us together around issues that matter. Companies that join cultural conversations and build movements carve out a competitive advantage. They foster consumer relationships that go deeper than transactional exchanges. While a novel concept decades ago, purpose is now a core component of what consumers expect from the brands they do business with.

Read More

Filed Under: Uncategorized Tagged With: branding, Communication, Company Culture, CSR, purpose, social impact

  • « Go to Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • Page 6
  • Interim pages omitted …
  • Page 14
  • Go to Next Page »

Say Hello!

  • simon@wefirstbranding.com
  • +1.310.450.0352

Stay Informed

©2025 We First Inc. All rights reserved.