Neoclassical economist Milton Friedman would argue that to maximize profit, companies should strive to get the cheapest labor required to manufacture a market-ready product. Indeed, many corporations outsource work to sweatshops in developing countries where labor is cheap and laws are lenient. In practice, however, strong teams build strong businesses. Recent research from Deloitte show […]
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Partnerships are an essential component of running a successful business. As the new wave of socially conscious consumers demand that companies give back to society, purposeful partnerships are increasingly important. Purposeful collaborations help define your brand and create a powerful narrative that can distinguish your business from the competition. Social impact can serve as an […]
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This weeks vlog is not only about finding your personal purpose but the steps and keys to finding your professional purpose as well. Let’s get into it!
Read MoreVideo Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or investments and to double down on cost-cutting and other traditional recession basics. This talk will […]
Read MoreOne of the hardest things for marketers to do is to get leadership buyoff around purpose. Here are 5 key steps to helping you get leadership to care about purpose.
Read MoreThe marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social technologies to amplify awareness, loyalty and sales. What few brands understand, however, is what makes […]
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