• Skip to primary navigation
  • Skip to main content

Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

  • Speaking
  • Topics
  • Books
  • Podcast
  • Blog
  • Courses
  • About

purpose

September 10, 2018 by Simon Mainwaring

Neoclassical economist Milton Friedman would argue that to maximize profit, companies should strive to get the cheapest labor required to manufacture a market-ready product. Indeed, many corporations outsource work to sweatshops in developing countries where labor is cheap and laws are lenient. In practice, however, strong teams build strong businesses. Recent research from Deloitte show […]

Neoclassical economist Milton Friedman would argue that to maximize profit, companies should strive to get the cheapest labor required to manufacture a market-ready product. Indeed, many corporations outsource work to sweatshops in developing countries where labor is cheap and laws are lenient. In practice, however, strong teams build strong businesses. Recent research from Deloitte show …

Read More

Filed Under: Community, Leadership, Purpose Tagged With: Chobani, Culture, purpose, social impact

Purposeful partnerships

March 16, 2018 by Simon Mainwaring

Partnerships are an essential component of running a successful business. As the new wave of socially conscious consumers demand that companies give back to society, purposeful partnerships are increasingly important. Purposeful collaborations help define your brand and create a powerful narrative that can distinguish your business from the competition. Social impact can serve as an …

Read More

Filed Under: Brands Tagged With: Brands, purpose

June 17, 2016 by Simon Mainwaring

This weeks vlog is not only about finding your personal purpose but the steps and keys to finding your professional purpose as well. Let’s get into it!

Read More

Filed Under: Videos Tagged With: purpose

June 9, 2016 by Simon Mainwaring

Video Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or investments and to double down on cost-cutting and other traditional recession basics. This talk will …

Read More

Filed Under: Brands, Economy Tagged With: Brands, Business, Economy, purpose

March 31, 2016 by Simon Mainwaring

One of the hardest things for marketers to do is to get leadership buyoff around purpose. Here are 5 key steps to helping you get leadership to care about purpose. 

Read More

Filed Under: Leadership, Purpose, Videos Tagged With: leadership, purpose, VLOG

March 11, 2016 by Simon Mainwaring

The marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social technologies to amplify awareness, loyalty and sales. What few brands understand, however, is what makes …

Read More

Filed Under: Brands, Purpose Tagged With: Brands, Causes, Millennials, purpose

  • « Go to Previous Page
  • Page 1
  • Interim pages omitted …
  • Page 4
  • Page 5
  • Page 6
  • Page 7
  • Page 8
  • Interim pages omitted …
  • Page 14
  • Go to Next Page »

Say Hello!

  • simon@wefirstbranding.com
  • +1.310.450.0352

Stay Informed

©2025 We First Inc. All rights reserved.