purpose

June 9, 2016 by Simon Mainwaring

Video Many credible authorities are currently predicting that a downward market correction is fast approaching the global economy. As a result, we’re starting to see large companies prepare for the storm. The temptation is to quickly abandon purposeful efforts or investments and to double down on cost-cutting and other traditional recession basics. This talk will […]

March 31, 2016 by Simon Mainwaring

One of the hardest things for marketers to do is to get leadership buyoff around purpose. Here are 5 key steps to helping you get leadership to care about purpose.

March 11, 2016 by Simon Mainwaring

The marketing world is understandably enamored with Millennials, the generation born between the 1980’s and mid-2000’s. Their buying power and fluency with social media has made them critical to a brand’s bottom line and to leveraging today’s fast changing social technologies to amplify awareness, loyalty and sales. What few brands understand, however, is what makes …

March 8, 2016 by Simon Mainwaring

We’re headed for an economic slowdown, so instead of shying away from cause marketing, your purpose can get you through the toughest economy. Check out our latest vlog below.

February 1, 2016 by Simon Mainwaring

Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you get to benefit from pattern recognition that is only possible because you are constantly hearing insights …

January 28, 2016 by Simon Mainwaring

“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring