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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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purpose

March 8, 2016 by Simon Mainwaring

We’re headed for an economic slowdown, so instead of shying away from cause marketing, your purpose can get you through the toughest economy. Check out our latest vlog below.  

We’re headed for an economic slowdown, so instead of shying away from cause marketing, your purpose can get you through the toughest economy. Check out our latest vlog below.  

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Filed Under: Future, Purpose Tagged With: purpose, VLOG

February 1, 2016 by Simon Mainwaring

Each year ushers in new technology, new consumer expectations and new opportunities to share fresh thinking as a speaker. One of the great and often unseen benefits of speaking at so many events around the world is that you get to benefit from pattern recognition that is only possible because you are constantly hearing insights …

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Filed Under: Brands, Future Tagged With: leadership, Marketing, Millennials, purpose

January 28, 2016 by Simon Mainwaring

“The more things change, the more they need to stay the same. You need to be very clear as to how you communicate your purpose to your customers” Simon Mainwaring

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Filed Under: Community, Leadership, Purpose Tagged With: customers, leadership, purpose

December 17, 2015 by Simon Mainwaring

Peter Hinssen interviews Simon Mainwaring Peter Hinssen: Peter Drucker once said “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” Especially today – now that customers are so empowered, so vocal – marketing …

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Filed Under: Capitalism, Purpose Tagged With: Brands, Capitalism, Community, purpose

December 15, 2015 by Simon Mainwaring

In a marketplace where consumers are overwhelmed with messages from peers and the private sector, the search for novel ways of engagement have become overextended; brands grounded in social purpose have a unique opportunity to leverage a higher order conversation with their community. By conversation, we mean the proprietary point of view your brand can …

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Filed Under: Brands, Purpose Tagged With: branding, Brands, Future, purpose

December 1, 2015 by Simon Mainwaring

Prosperity is not the wealth of a few, but the well being of many. It’s something I came to believe after seeing the damaging knock-on effect of the global economic meltdown as it cascaded from Wall Street to Main Street to people’s jobs, healthcare and happiness all around the world. Yet here we are, several …

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Filed Under: Purpose, Social Tagged With: Causes, Philanthropy, purpose, Social change

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