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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Red Bull

October 14, 2012 by Simon Mainwaring

Global viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen before. While the live and post leap coverage focused on Felix the man and , no doubt, daredevil, let’s deconstruct the top ten features of […]

Global viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen before. While the live and post leap coverage focused on Felix the man and , no doubt, daredevil, let’s deconstruct the top ten features of …

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Filed Under: Brands, Consumers, Creativity, Future, Social, We First Tagged With: Red Bull, social branding, Social media

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