Today’s increasingly savvy consumers expect brands to do more than make quality goods and services. People want to support companies that actively work towards building a better world. In fact, nearly 90 percent of consumers say they would rather purchase a good or service that gives back to society than a comparable product that doesn’t […]
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Today’s consumers want brands to do more than offer quality products and services. People are looking to support companies that take a stand for social causes and create a positive impact in the world. What’s more, trust in government is low and faith in religion is decreasing. Additionally, the nonprofit sector does not have the […]
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Brands that demonstrate how they are building a better world speak to growing consumer demand for companies that not only offer excellent products and services, but also actively improve society. As a result, these contributions are becoming ever more intertwined with business success. To engage consumers around larger cultural issues, brands must align with current […]
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On November 27 in 2015, REI did the unthinkable. The nation’s largest consumer co-op and specialty outdoor retailer announced its plans to close its doors on Black Friday at all of the 143 retail locations, headquarters, and two distribution centers, and instead pay its 12,000 employees not to work, and to be outside. The rationale […]
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