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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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reputation management

June 4, 2013 by Simon Mainwaring

At the end of 2010 I wrote about the ‘Coming Decade of Radical Transparency.’ My prediction for 2012 was the ‘Rise of Consumer Activism.’ We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a well-informed, media-savvy and mobilized audience intent on punishing behavior that does not serve the greater good. […]

At the end of 2010 I wrote about the ‘Coming Decade of Radical Transparency.’ My prediction for 2012 was the ‘Rise of Consumer Activism.’ We now find ourselves in mid-2013 and these two issues have combined, leaving brands facing a well-informed, media-savvy and mobilized audience intent on punishing behavior that does not serve the greater good. …

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Filed Under: Brands, Causes, Consumers, Mobile Tagged With: Brands, consumer activism, reputation management, Technology, Values

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