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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Sally Hogshead

February 8, 2010 by Simon Mainwaring

This week’s giveaway book is Sally Hogshead’s newly released, Fascinate. Inside Sally does a fantastic job of articulating exactly how and why fascination works and how you can use it to your advantage. Sally divides fascination into seven universal triggers: lust, mystique, prestige, power, vice, and trust providing an in-depth study of each. She then […]

This week’s giveaway book is Sally Hogshead’s newly released, Fascinate. Inside Sally does a fantastic job of articulating exactly how and why fascination works and how you can use it to your advantage. Sally divides fascination into seven universal triggers: lust, mystique, prestige, power, vice, and trust providing an in-depth study of each. She then …

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Filed Under: Advertising Tagged With: Marketing, Sally Hogshead

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