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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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Simon Mainwaring

November 11, 2021 by Simon Mainwaring

For this post, the tables were turned as I sat down with Ian Blake Newhem, host of “The Operative Word” on KABC radio in Los Angeles. He dug into the thesis of my new book, Lead With We, and how any brand can unlock business value and societal impact by applying its insights and strategies. […]

For this post, the tables were turned as I sat down with Ian Blake Newhem, host of “The Operative Word” on KABC radio in Los Angeles. He dug into the thesis of my new book, Lead With We, and how any brand can unlock business value and societal impact by applying its insights and strategies. …

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Filed Under: Uncategorized Tagged With: business book, collectivized purpose, Lead With We, Simon Mainwaring, virtuous spiral

August 25, 2021 by Simon Mainwaring

At 11:49 p.m. on an otherwise ordinary January 26th, a bearded man was burning the midnight oil in a food lab. He had worked at 16 Michelin star restaurants, was named a Zagat 30 Under 30, and was twice nominated for the James Beard Rising Star Chef award. Tonight, though, he was a scientist. He …

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Filed Under: Uncategorized Tagged With: collaboration, dairy industry, Eclipse, ice cream, Lead With We, plant-based, purpose, Simon Mainwaring, vegan

August 18, 2021 by Simon Mainwaring

Crisis 1: At least 2 billion people worldwide are malnourished. According to the CDC, from 1999–2000 through 2017–2018, the rate of U.S. obesity prevalence increased from 30.5% to 42.4%, with the prevalence of extreme obesity doubling to 9.2%. And those statistics are from before the impact of the pandemic compounded these troubling issues. Dietary risk …

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Filed Under: Uncategorized Tagged With: carbon footprint, food waste, Global Degradation, healthy, Huel, James McMaster, Lead With We, nutrition, Simon Mainwaring, sustainability

August 3, 2021 by Simon Mainwaring

McKinleyville, California’s seafood industry veteran Bill Carvalho co-founded Wild Planet Foods in 2005, after years of exasperation with the unsustainable practices he witnessed — and sometimes reluctantly practiced — in his industry.

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Filed Under: Brands, Causes, Community, Consumers, Leadership, Sustainability, Values Tagged With: Bill Carvalho, fishing, Lead With We, seafood, Simon Mainwaring, sustainability, Wild Planet

April 5, 2018 by Simon Mainwaring

Each year the National Association of Broadcasters (NAB) puts on a great event that brings together the broadcasting community to share the latest insights, trends and best practices of the industry. It’s being held at the Las Vegas Convention Center and I’m excited to be providing a keynote in the Main Session on April 9th. …

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Filed Under: Leadership Tagged With: NAB, Simon Mainwaring, Technology, Television

January 30, 2012 by Simon Mainwaring

On Wednesday, the first We First Social Branding Seminar begins. Our team has prepared an event that we believe will be truly unique and valuable to the success of the brands that are coming. But that would not have been possible without your help in spreading the message. There are so many people I want …

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Filed Under: Advertising, Books, Brands, Causes, Community, Conferences, CSR, Economy, Facebook, Future, Leadership, Non-profits, Optimism, Other, Philanthropy, Purpose, Social, Thinking, Values, We First Tagged With: carol cone, Robert Tercek, seminar, Simon Mainwaring, social branding blueprint, Thank You, We First, We First Social Branding Seminar

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