Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social

by

As more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At the core, what you sell or offer is the most the fundamental representation and expression of […]

As more and more brands are recognizing the benefits of joining the sustainability conversation happening around the world, a critical first step is to look inwardly at your products or services before sharing externally purpose-driven positioning and communications. At the core, what you sell or offer is the most the fundamental representation and expression of …

Read More

by

Social media has given consumers unprecedented power and connectivity, transforming the role they can play in amplifying a brand’s story. Once a brand acknowledges this power, the strategies it needs to adopt to engage customers become readily apparent. One of the most important strategies is for brand’s to make customers the hero of the story, …

Read More

by

How do brands build or maintain a leadership position within their customer community? How do brands consistently engage and inspire audiences? What can brands do to shape culture, shift behavior and ultimately contribute to bettering our world? The domain of inspired activism is no longer restricted to non-profits and NGO’s, but has moved into the …

Read More

by

If a brand truly wants to become a fast-growing category leader, it must do more than connect with customers across social media – it must inspire them to be an extension of their marketing department and build the brand. To achieve this, a brand must start inside the company before focusing on external-facing communications. Without …

Read More

by

We recently caught up with Joshua Basinger, Co-Founder of Markr, to discuss the ever-changing social media landscape and its role in bringing purposeful storytelling to life. Markr, which launched just this past summer, was a great addition to the sponsorship roster at our 2015 Brand Leadership Summit this year, and we’re excited to share their …

Read More

by

At Twitter Flight 2015, the company’s Developer Conference, newly reappointed CEO Jack Dorsey reinforced a commitment to transparency and open dialogue. From Business Insider, “Twitter stands for freedom of expression,” Dorsey declared. “Twitter stands for speaking truth to power.” From notable social movements as to #OccupyCentral and #HeforShe, Twitter, the originator of the hashtag, continues …

Read More