Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

social activism

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TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of brands due to their disposal income, tech savviness and appetite for all things new, but […]

TBWA recently released a fantastic global research report called “The Future of Social Activism” that provides potent insights into the opportunities available to brands that want to drive engagement and loyalty with Millennials. Millennials have always been a darling of brands due to their disposal income, tech savviness and appetite for all things new, but …

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This post continues on from Part 1 of my discussion with Alan Khazei, author of Big Citizenship, who explains the powerful role that citizens and social media have to play in creating change on the global stage. SM:  How do you see the dynamic between US-centric activism and global concerns playing out as smart phones …

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Social media has powerful implications for social activism that drives positive change. Last week I had the pleasure of chatting with Alan Khazei, author of Big Citizenship in which he shares the lessons he learned from building City Year, a nationwide volunteer movement in which young people give a year of service in schools and classrooms …

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