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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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social branding

September 10, 2014 by Simon Mainwaring

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where […]

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where …

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Filed Under: Brands, Causes, Community, Conferences, CSR, Leadership, Media, Non-profits, Purpose, Sustainability, Thinking, Values Tagged With: branding, Brands, Business, Causes, Coca Cola, CSR, Facebook, IBM, Marketing, non-profits, Nutiva, Participant Media, Patagonia, purpose, seminar, social branding, social business, Social change, sustainability, unilever, Values, We First

November 29, 2012 by Simon Mainwaring

As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a lot of important unconscious work over the holiday break. Its so rare these days …

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Filed Under: Advertising, Brands, Consumers, Future, Mobile, Purpose, Social, We First Tagged With: mobile, social branding, Social media

November 26, 2012 by Simon Mainwaring

I hope everyone had an amazing Thanksgiving! I had a fantastic time in Australia with my Mum. So this morning I just caught up with a bunch of emails and requests from folks saying they missed the Social Branding Blueprint special offer because they were away for Thanksgiving. So to be fair we’re making the …

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Filed Under: Advertising, Brands, Future, Mobile, Purpose, Social, We First Tagged With: social branding, Social media, We First

November 19, 2012 by Simon Mainwaring

The re-election of President Obama was historic on many levels including the release of his record-setting acceptance tweet, ‘Four more years,’ accompanied by a photo of him hugging, First Lady Michelle Obama. While much of the press has focused their attention on the sheer volume of Twitter retweets and Facebook Likes, this image contains a …

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Filed Under: Brands, Causes, Future, Non-profits, Social, We First Tagged With: social branding, Social media, We First

November 18, 2012 by Simon Mainwaring

This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that To that end We First has just launched for the first time ever its Social Branding Blueprint with a VERY SPECIAL OFFER FOR THE NEXT 72 HOURS ONLY. The Blueprint is a step-by-step training program …

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Filed Under: Brands, Capitalism, Consumers, Facebook, Future, Leadership, Non-profits, Purpose, Social, Thinking, We First Tagged With: social branding, social good, Social media, We First

November 14, 2012 by Simon Mainwaring

Here it is! A snapshot (just for the We First community) of the brand new Social Branding Blueprint that we’re launching for the first time ever tomorrow. It’s a physical and online training program that shows you how to become a powerfully profitable and purposeful social brand based on the best practices of top brands …

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Filed Under: Brands, Causes, Consumers, Facebook, Future, Leadership, Purpose, Social, We First Tagged With: social branding, social branding blueprint, Social media

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