social branding

November 13, 2012 by Simon Mainwaring

In two days time We First is launching something very special that we designed specifically with you in mind. If you’e a speaker, author, trainer, consultant, start-up or social entrepreneur (as I am), you struggle to find the time and resources to properly market your brand. That said, without effective marketing no amount of great […]

November 12, 2012 by Simon Mainwaring

If you’re a speaker, author, trainer or consultant (as I am) you’re constantly thinking of ways to grow your customers and business with a limited budget and resources. Yet the social business marketplace and technology are changing so quickly it’s easy to feel anxious, stuck or overwhelmed. On top of that you have little time …

October 14, 2012 by Simon Mainwaring

Global viewership, life and death stakes, an historic moment – Red Bull masterfully combined all these ingredients to create a social and shared brand experience on a scale never seen before. While the live and post leap coverage focused on Felix the man and , no doubt, daredevil, let’s deconstruct the top ten features of …

April 12, 2012 by Simon Mainwaring

I recently had the pleasure of being interviewed on Behind the Brand with Bryan Elliott. The show is designed to help brands and entrepreneurs build their businesses. Here we discuss the future of social branding, and below are two great interviews with prolific author and marketer, Seth Godin, and Jeff Hayzlett, former Kodak CMO and …

January 23, 2012 by Simon Mainwaring

We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, and your time and resources are so precious, that it’s important to know why this …