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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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social business

September 30, 2014 by Simon Mainwaring

There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the […]

There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the …

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Filed Under: Brands, Causes, Community, Consumers, CSR, Future, Innovation, Leadership, Purpose, Sustainability, Thinking, We First Tagged With: branding, Brands, Community, Consumers, Creativity, CSR, Inspiration, leadership, Marketing, Online communities, purpose, seminar, social branding, social business, Social change, social good, sustainability, Values, We First

September 24, 2014 by Simon Mainwaring

The web, social media, and smart phones have created a media landscape that is more fractured than ever. At the same time, they have facilitated a dialogue between companies and consumers that has led to new demands for authenticity, transparency, and accountability. As a result, smarter marketers and big brands are making three key strategic …

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Filed Under: Brands, Community, Conferences, Consumers, CSR, Future, Leadership, Purpose, Thinking, We First Tagged With: branding, Brands, Business, Cause marketing, Consumers, CSR, employees, Future, leadership, Marketing, Millennials, purpose, seminar, social branding, social business, Social change, Values, We First

September 18, 2014 by Simon Mainwaring

There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a global team of thought leaders focused on the areas of social business and digital experience. …

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Filed Under: Brands, Causes, Community, Conferences, Consumers, CSR, Innovation, Leadership, Non-profits, Philanthropy, Purpose, Sustainability, Technology, Thinking, We First Tagged With: branding, Brands, Business, Community, Consumers, CSR, Future, Inspiration, leadership, Marketing, non-profits, Philanthropy, purpose, seminar, social branding, social business, Social change, social good, sustainability

September 15, 2014 by Simon Mainwaring

Every marketer faces a dizzying array of choices in terms of strategy, tactics, and tools through which to reach their customers and inspire them to buy your products. As the media landscape becomes more fractured and the tools more varied, it’s more important than ever to stay focused on the right priorities that will ensure …

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Filed Under: Brands, Community, Consumers, Future, Innovation, Leadership, Mobile, Purpose, Technology, Values, We First Tagged With: branding, Brands, Business, Causes, Community, Consumers, Creativity, CSR, Future, Inspiration, leadership, Marketing, Millennials, Online communities, purpose, social branding, social business, Technology, We First

September 10, 2014 by Simon Mainwaring

Announcing the final speaker line-up at the 2014 We First Brand Leadership Summit – join us to build your social marketing plan for 2015 together. Getting your social marketing right is no easy task with technology and consumer behavior changing so quickly. That’s why we put together a very special, annual 2-day training event where …

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Filed Under: Brands, Causes, Community, Conferences, CSR, Leadership, Media, Non-profits, Purpose, Sustainability, Thinking, Values Tagged With: branding, Brands, Business, Causes, Coca Cola, CSR, Facebook, IBM, Marketing, non-profits, Nutiva, Participant Media, Patagonia, purpose, seminar, social branding, social business, Social change, sustainability, unilever, Values, We First

September 4, 2014 by Simon Mainwaring

Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and vision …

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Filed Under: Brands, Causes, Community, Consumers, CSR, Purpose Tagged With: branding, Brands, Business, Causes, Community, Consumers, Creativity, CSR, Inspiration, Marketing, Philanthropy, purpose, social business, social good, Values

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