Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

social business

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In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s […]

In our latest G+ hangout, Leveraging Cultural Conversations to Build Your Brand, Community, and Impact, we spoke with Aaron Sherinian, VP of Communication and PR for the UN Foundation (and one of our fantastic speakers at our upcoming Brand Leadership Summit) about how organizations can become leaders in cultural conversations and build movements. While it’s …

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If you’re a speaker, author, trainer or consultant (as I am) you’re constantly thinking of ways to grow your customers and business with a limited budget and resources. Yet the social business marketplace and technology are changing so quickly it’s easy to feel anxious, stuck or overwhelmed. On top of that you have little time …

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No book could be more important or timely than Who Cares Wins by David Jones of Havas.  There is a growing awareness that the business revolution brought about by social media is bringing with it an equally transformation in the way brands deal with their customers. And while the currency that marketers trade is still …

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We’re now in the final week of registration for the We First Social Branding Seminar and I wanted to share some thoughts as to its real value to your business. There are so many conferences and training events to choose from, and your time and resources are so precious, that it’s important to know why this …

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In the not too distant future static corporate websites will be replaced by their social equivalents. This will happen because more and more consumers are engaged in daily conversations, often involving brands, across multiple applications, platforms and networks, wholly independent of these sites. As these conversations become increasingly independent of these sites, falling traffic will …

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This week I had the pleasure of sitting down with Jay Samit, CEO of SocialVibe, a cause-focused advertising platform that connects consumers with brands to drive social contribution. What’s so refreshing is they only ask consumers to direct their attention towards a brand’s advertising and that brand then contributes to a cause of the consumer …

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