Social change

May 31, 2011 by Simon Mainwaring

Three years ago, Kevin Kelly (author of What Technology Wants) wrote a very insightful post entitled 1000 True Fans. He explained how, for true influence, an artist doesn’t need one million followers. All he or she needs is 1000 loyal fans. The same of true of any movement for change. Today marks one week until […]

May 30, 2011 by Simon Mainwaring

For the past three years I have examined how brands and consumers practice capitalism, with the goal of helping our consumer society become a perpetual motor of prosperity for all. When I first began, I had no idea how much inquiry was being done in this area. But I quickly I discovered that many respected …

May 6, 2011 by Simon Mainwaring

When you approach the daunting task of using social technology to scale social change, it’s easy to see the challenges as insurmountable. While they are significant, what you can dismiss right away are a set of limiting beliefs or myths about imagined obstacles to building a better world. Here’s a few myths I encountered in …

May 2, 2011 by Simon Mainwaring

As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of customers. While that may sound simple it’s very complicated to execute. Here’s why: In a …

September 23, 2010 by Simon Mainwaring

Today I’m speaking at Images and Voices of Hope, a gathering at Peace Village in the Catskills. The mountains are breathtaking but so is the ambition of the conference. It’s true we live in challenging times. There are so many concurrent global crises, governments around the world riddled with debt and philanthropies are so stretched. …