Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social change

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I’m really excited to be speaking at the Cannes International Advertising Festival this year and wanted to share some of the seminars that I’m looking forward to. I’ll give a snapshot of what each is about so that you get a sense of what issues the industry is addressing. Plus, if you’re going, this should be […]

I’m really excited to be speaking at the Cannes International Advertising Festival this year and wanted to share some of the seminars that I’m looking forward to. I’ll give a snapshot of what each is about so that you get a sense of what issues the industry is addressing. Plus, if you’re going, this should be …

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This is such a period of amazing transformation for brands, the advertising industry, corporations, media and consumers. Each player not only has to make sense of a new marketplace but has to remake themselves in order to thrive. Finally they have to let others know about it or they’ve wasted all that effort. The same …

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This week was the official launch of the national “iParticipate” campaign. As one of the team members that created the campaign, I wanted to thank the networks, talents agents and stars for doing something unprecedented – uniting all four networks around a single cause. It’s yet one more milestone on the way to massive, positive …

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I follow GOOD magazine on twitter and have been receiving tweets about the first ever GOOD 100, which celebrates the most exciting entrepreneurs of the year. So I went to their site and spent some time exploring the companies that are changing the way we live. Each of them is brilliant and inspiring in their …

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This week something extraordinary happened. Akio Toyoda, president of Toyota Motor, apologized. Actually, he did far more than that. Here’s what he did: 1. He came clean. Akio admitted Toyota was shamefully unprepared for the global economic crisis and is a step away from “capitulation to irrelevance or death.” 2. He confessed declaring that the …

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