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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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social consumers

September 6, 2012 by Simon Mainwaring

Much has been made of arguably elusive, fickle and distrustful social consumers equally adept at social media, exposing your products or services, and moving on to the latest social technology. Yet approached appropriately, the media-savvy consumer is equally disposed to serve as your brand champion using their own social media channels. Here’s a breakdown of […]

Much has been made of arguably elusive, fickle and distrustful social consumers equally adept at social media, exposing your products or services, and moving on to the latest social technology. Yet approached appropriately, the media-savvy consumer is equally disposed to serve as your brand champion using their own social media channels. Here’s a breakdown of …

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Filed Under: Consumers, Purpose, Social, We First Tagged With: branding, social consumers, Social media

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