Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

social good

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We recently caught up with Joshua Basinger, Co-Founder of Markr, to discuss the ever-changing social media landscape and its role in bringing purposeful storytelling to life. Markr, which launched just this past summer, was a great addition to the sponsorship roster at our 2015 Brand Leadership Summit this year, and we’re excited to share their […]

We recently caught up with Joshua Basinger, Co-Founder of Markr, to discuss the ever-changing social media landscape and its role in bringing purposeful storytelling to life. Markr, which launched just this past summer, was a great addition to the sponsorship roster at our 2015 Brand Leadership Summit this year, and we’re excited to share their …

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There is perhaps no more an inspiring leader of the environmental movement than Rick Ridgeway of Patagonia. In his capacity as the VP of Environmental Affairs, he has been charged with implementing the company’s core mission that reads—‘build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the …

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Originally published in CMO.com As the drivers of brand reputation expand beyond marketing to include supply chain, employee wellness and engagement, and the impact on both local communities and the planet at large, companies are on the hook to reframe their brand stories in terms of global stewardship for positive social change. With 55 percent …

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There is no name more synonymous with social business than IBM and we are extremely fortunate that Chris Crummey will be sharing his expertise at the We First Brand Leadership Summit on Oct 7-8th in Los Angeles. Chris leads a global team of thought leaders focused on the areas of social business and digital experience. …

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We are so excited this year that Marc Mathieu of Unilever can open the presentations at the We First Summit at the SLS Hotel, Beverly Hills, on October 7-8 in Beverly Hills. Marc is responsible for the development of Unilever’s new marketing strategy — Crafting Brands For Life — that will support the company’s sustainability …

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Nestlé India recently released a rap video featuring none other than animated super babies extolling the virtues of breastfeeding. This charming video has already captured almost 2 million views on YouTube and each of the individual characters takes on a personality and life of their own. For example “Lil Wiz” talks about brain and vision …

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