Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

social good

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A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. Corporations try to adopt socially responsible practices but customers don’t trust them, so government and […]

A study by Mckinsey and the CECP, Shaping the Future: Solving Social Problems through Business Strategy,  lays out four alternatives for our future: 1. Corporations respond to expectations for greater social responsibility and government allows corporations to voluntarily meet these expectations. 2. Corporations try to adopt socially responsible practices but customers don’t trust them, so government and …

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These days many companies are making efforts to put mindful and sustainable business practices into action. Yet despite daily stories of consumer activism, many still ask the important question: Does caring convert into action when it comes down to a buying decision? New data from Google and Nielsen find that the answer is yes, and …

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Facing an increasingly fractured and fast-changing marketplace, companies are showcasing their social innovation credentials as a way to engage their customer communities and demonstrate the meaning and value they add to their lives. Strategically this is effective because the one thing that remains timeless in an timely marketplace is the story that a brand tells …

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One of the most valuable and insightful reports that comes out each year is Edelman’s Good Purpose Report. The only global study of its kind, it provides invaluable insights into brand behavior, consumer expectations and fresh opportunities that exist between the two. The 2012 Report reveals several insights that could constitute enormous competitive advantages for brands …

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This is such an exciting week as We First launches for the first time ever it’s Social Branding Blueprint that To that end We First has just launched for the first time ever its Social Branding Blueprint with a VERY SPECIAL OFFER FOR THE NEXT 72 HOURS ONLY. The Blueprint is a step-by-step training program …

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