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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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social impact

July 14, 2021 by Simon Mainwaring

Starbucks Corporation, the American multinational headquartered in Seattle, Washington, is the world’s largest coffeehouse chain. Celebrating its 50th year in business, it boasts 400,000 associates at more than 33,000 stores in 80+ countries. Trinidad and Tobago? Yes. Uruguay? Yep. Andorra? Bahrain? Kazakhstan? You’ll find Starbucks. It famously opened two stores every day on average for […]

Starbucks Corporation, the American multinational headquartered in Seattle, Washington, is the world’s largest coffeehouse chain. Celebrating its 50th year in business, it boasts 400,000 associates at more than 33,000 stores in 80+ countries. Trinidad and Tobago? Yes. Uruguay? Yep. Andorra? Bahrain? Kazakhstan? You’ll find Starbucks. It famously opened two stores every day on average for …

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Filed Under: Uncategorized Tagged With: coffeehouse, communities, inclusion, opportunity, social impact, Starbucks

July 14, 2020 by Simon Mainwaring

The most powerful media inspires, motivates and brings us together around issues that matter. Companies that join cultural conversations and build movements carve out a competitive advantage. They foster consumer relationships that go deeper than transactional exchanges. While a novel concept decades ago, purpose is now a core component of what consumers expect from the brands they do business with.

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Filed Under: Uncategorized Tagged With: branding, Communication, Company Culture, CSR, purpose, social impact

Purpose At Work: How Greenbar Distillery Crafts Spirits With a Sustainable Twist

May 15, 2020 by Simon Mainwaring

In today’s highly competitive market, brands that deliver quality goods and give back to the planet have a competitive edge. Consumers want to feel like they’re part of the solution by leveraging their purchasing power for the greater good.  A brand that’s weaving purpose into its business strategy to scale both profits and purpose is …

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Filed Under: Uncategorized Tagged With: Distillery, Purpose At Work, social impact

Purpose At Work: How Vita Coco Is Starting A COVID-19 Impact Movement

May 7, 2020 by Simon Mainwaring

While the coronavirus has devastated many industries, it has created even more demand for others. One of the positive things we are seeing is that these business leaders are stepping up and giving back. While this provides much needed help to society, it also results in consumer goodwill for corporate givers.  A brand demonstrating such …

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Filed Under: #SimonOnBrand, Advertising, Brands Tagged With: Covid19, purpose, social impact, Vita COCO

March 31, 2020 by Simon Mainwaring

Fears over the coronavirus are impacting businesses, employees and consumers around the world. While these are difficult times, the global economy will continue. Now more than ever, brands must put their purpose to work to employee and consumer confidence. Many responsible businesses are shutting their doors to support social distancing. Retailers like Apple, Patagonia and …

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Filed Under: Advertising, Brands Tagged With: Coronavirus, social impact

December 10, 2019 by Simon Mainwaring

Brands that ignite behavior change earn a reputation as leaders. Changing behavior doesn’t only mean getting consumers to try new products. It also means inspiring people to join social movements to build a better world. Gilead Sciences is an excellent example of a company working towards societal behavior change. Its commitment to HIV awareness, care …

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Filed Under: Uncategorized Tagged With: Gilead, social impact

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