Brands that focus on creating value for their communities reap the benefits many times over. Rather than thinking about how to make the most money in the fastest way, they ask themselves, “How can my business add the most value over time?” A company doing a masterful job of building value for its communities is […]
Read Moresocial impact
Brands that put purpose first simultaneously scale impact, consumer trust, and business growth. To build and maintain consumer trust, business leaders must act on purpose. In fact, a 2018 Edelman study found that 64 percent of consumers believe that “CEO’s should take the lead on change rather than waiting for government to impose it.” What’s […]
Read More
Today’s consumers are looking to support brands that make a positive impact in the world and enable them to live a better life. What’s more, the rapid pace of technological advancement coupled with highly competitive markets necessitates business innovation and brand differentiation. As a result, companies that provide mission-driven products and services shape consumer demand, […]
Read More
Purposeful leadership is paramount to driving long-term business success. Companies across the gamut – from Nike to Lyft to MOD PIZZA – are actively working to carve out a competitive advantage with their impact-driven brand story. There are myriad ways to leverage your business as a force for good. Finding the method to not only […]
Read More
The world’s largest food chain has been facing internal challenges when it comes to corporate purpose. While McDonald’s has taken concerted efforts over the last several years to address sustainability issues like packaging, climate resiliency, and emissions reductions targets, it’s in hot water in regards to social responsibility. McDonald’s workers recently held a strike […]
Read More
Neoclassical economist Milton Friedman would argue that to maximize profit, companies should strive to get the cheapest labor required to manufacture a market-ready product. Indeed, many corporations outsource work to sweatshops in developing countries where labor is cheap and laws are lenient. In practice, however, strong teams build strong businesses. Recent research from Deloitte show […]
Read More