Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social media

by

Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I wanted to share it with you. ‘Let Go & Lead’ is a project to explore […]

Simon Mainwaring: On Engagement in the Social Marketplace from Let Go & Lead on Vimeo. I recently had the privilege of being included in Gagen MacDonald’s fantastic ‘Let Go & Lead’ project and the interview just came out so I wanted to share it with you. ‘Let Go & Lead’ is a project to explore …

Read More

by

In the run-up to the Facebook IPO a day doesn’t pass without another announcement as to how social networks are monetizing the valuable personal data banks they oversee. A boon for marketers, these ad platforms inspire further privacy concerns for users but also put greater pressure on advertisers to accept that their future will be …

Read More

by

Adweek just published this really insights info graphic produced by Carlos Monteiro that combines data from Experian Hitwise, Forrester Research and PQ Media to provide a snapshot of the leaders in the social media sphere (excluding mobile data). There’s so much to discover but here are a few things that jumped out at me:  Facebook captures …

Read More

by

Gagen MacDonald and APCO Worldwide recently launched this fantastic infographic that does a great job of delineating an overlooked aspect of social media engagement – the benefits of internal social media to a company and its employees. As readers of my blog know, I’m a huge champion of brand definition and purpose because that enables …

Read More

by

The We First Social Branding Seminar was great fun and a huge success. We had the pleasure of spending two days in the rooftop ballroom with over 140 brands including folks from Coca-Cola, Disney, AOL/HuffPo, and TOMS. In so doing the sponsors, attendees and We First we able to support over 40 non-profits to be …

Read More

by

In a truly dramatic demonstration of the power of citizen activism, Iceland drew up its new constitution using crowdsourcing in late 2011. Following Iceland’s complete economic collapse and bankruptcy due to irresponsible banking practices, the nation was eager to use social media to get its citizens involved in writing their own future. The initiative began with a …

Read More