Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social media

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Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact our world at scale and build the bottom-lines. This obstacle is the integration of purpose into their for-profit business model. Much like sustainability, for […]

Despite the wonderful work and contributions made by corporate foundations through their cause marketing campaigns, there is a fundamental obstacle that cause marketers must overcome if they hope to truly have the impact our world at scale and build the bottom-lines. This obstacle is the integration of purpose into their for-profit business model. Much like sustainability, for …

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Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. fortunately that is easier than ever thanks to great new research and resources being made available by like-minded institutions. 1. The first resource I want to share is the …

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http://www.youtube.com/watch?v=xbaKz_nAYOo I recently had the chance to explore an interesting perspective on social media – that of Shireen, who as a member of the Brahma Kumaris at Peace Village in the Catskills, who provided invaluable insights into a more spiritual perspective on social technology. SM:  Hi I’m Simon Mainwaring, and I’m hear at IVOH at Peace Village …

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http://youtu.be/t9vK1g_I56I For-profit and non-profit partnerships are critical to the future of branding and sustainable capitalism. Yet both are facing different but complementary challenges. For-profit brands must become more purposeful if they are to be meaningful to their customers lives inspiring loyalty goodwill and profits using social media. Non-profits must become more effective storytelling that then …

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Today I wanted to write about the relaunch of BrandKarma, which I have mentioned before as one of the examples of platforms that empower customers to be mindful consumers, and therefore help to create a private sector that also functions as a third pillar of social change in support of government and philanthropy. Its site …

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I had a chance to dive into Brian Solis’ new book, The End of Business As Usual this weekend. What Brian does so well is take the competing trends that are changing the marketplace, as well their impact on consumer sentiment and behavior, and helps us think through the ways we must reframe our businesses and our …

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