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Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

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October 24, 2011 by Simon Mainwaring

I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why it’s such a desirable place to work. They really do everything they can to inspire […]

I finally had the chance to visit Google, a business, brand and creative powerhouse I have admired for years. I spoke there about We First as part of their authors series. Everyone was super gracious and I now understand why it’s such a desirable place to work. They really do everything they can to inspire …

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Filed Under: Advertising, Books, Capitalism, Causes, Community, Consumers, Economy, Future, Globalization, Non-profits, Optimism, Philanthropy, Purpose, Social, Technology, Thinking, Values, We First Tagged With: Capitalism, Google, Social media, We First

October 16, 2011 by Simon Mainwaring

Today is super exciting because we’re announcing the first We First Social Branding Seminar to be held in Los Angeles on February 1-2, 2012. We’re holding a seminar for one simple reason: to give large brands, non-profits, social entrepreneurs, start-ups and personal brands the absolutely critical information and skills they need to survive and succeed …

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Filed Under: Advertising, Books, Brands, Community, Future, Purpose, Social, Values, We First Tagged With: branding, seminar, Social media, We First

October 10, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=zMElY6pIA08 Last week I shared Part 1 of my interview with Sherry Turkle on the ‘Human Cost of Social Technology.’ Here is Part 2 where we discussed the impact of social media on our own sense of identity. SM:  Hi, I’m Simon Mainwaring and I’m here at IVOH in the Catskills, and I’m here with …

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Filed Under: Books, Brands, Community, Facebook, Future, Media, Mobile, Social, Technology, Twitter, Values, We First Tagged With: Brands, Community, Facebook, Future, Online communities, Social media, social network, Technology, Twitter, Values, We First

October 6, 2011 by Simon Mainwaring

In the context of the global economic meltdown, the Great Recession that followed, and the most recent protests around the Occupy Wall Street movement, it seems relevant to consider what fresh responses to trading practices are being volunteered to temper the worst excesses of ‘Me First’ financial practices.  A new book by Michael Martin called …

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Filed Under: Books, Brands, Future, Leadership, Media, Purpose, Social, Thinking, Values Tagged With: Brands, Business, Causes, Future, Social media, Technology, Values

October 3, 2011 by Simon Mainwaring

For some time now I’ve been asserting that technology is teaching us to be human again. When I say this, I mean that the ability to witness and experience the lives of others anywhere around the world, often in real-time, awakens in us our innate empathy for each other. There are many recent examples including …

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Filed Under: Advertising, Brands, Causes, Community, Facebook, Future, Social, Technology, Thinking Tagged With: Brands, Community, Facebook, Future, Marketing, Online communities, Social change, Social media, social network, Technology, Values

September 26, 2011 by Simon Mainwaring

http://www.youtube.com/watch?v=pYHqTcUOzdQ In light of all the recent developments around social technology, from the launch of Google + to Facebook’s f8 conference launch of Timeline and Ticker last week, I felt it especially pertinent to share this interview with Sherry Turkle of MIT. What she invites us to consider is the human cost of our social media …

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Filed Under: Books, Brands, Causes, Community, Future, Leadership, Optimism, Social, Values Tagged With: Causes, Community, Creativity, Future, Marketing, Social change, Social media, social network, Technology, Values, We First

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