Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social media

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http://www.youtube.com/watch?v=eYK_8tEzLQw I recently had the great pleasure of sitting down with Tom Ryan, CEO of Threadless, to discuss some exciting new developments that build on their community-design business. Called Atrium, their new platform makes it possible for other businesses to harness the power of community design including causes. Here’s what Tom had to say (apologies […]

http://www.youtube.com/watch?v=eYK_8tEzLQw I recently had the great pleasure of sitting down with Tom Ryan, CEO of Threadless, to discuss some exciting new developments that build on their community-design business. Called Atrium, their new platform makes it possible for other businesses to harness the power of community design including causes. Here’s what Tom had to say (apologies …

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When you approach the daunting task of using social technology to scale social change, it’s easy to see the challenges as insurmountable. While they are significant, what you can dismiss right away are a set of limiting beliefs or myths about imagined obstacles to building a better world. Here’s a few myths I encountered in …

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As the business marketplace moves closer towards being a comprehensive social experience, the onus falls upon brands to be more defined in terms of what they stand for, their core values and how they communicate them to their community of customers.  While that may sound simple it’s very complicated to execute. Here’s why: In a …

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In January I suggested 2011 would be the year Facebook puts all brands on notice. So far this appears to be true as Facebook is primed to become a more formidable competitor in the social media marketplace with two new announcements today. As Jason Calacanis explains in Business Insider, their current market valuation may be grossly …

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http://www.youtube.com/watch?v=q8xd0wV6Peo SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. I have a special guest here today: Rick Ridgeway, who is the VP for Environmental Initiatives.  I’m super excited to talk to him about a new project that he just announced that is potentially transformative for …

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This morning charity: water launched their newest video, a 3-minute animation showing how Water Changes Everything. It’s both a demonstration of powerful storytelling around the critical issue of clean water for millions of people, and an inspiring example of how we can use social media to rally support for a cause  by building a community …

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