Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social media

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This week Apple employees joined the ‘It Gets Better’ campaign in support of gay, lesbian and transgender rights. The campaign got started last year after college student Tyler Clementi jumped to his death from the George Washington Bridge after his roommate used a Webcam to film and broadcast Clementi’s sexual encounter with another man. In […]

This week Apple employees joined the ‘It Gets Better’ campaign in support of gay, lesbian and transgender rights. The campaign got started last year after college student Tyler Clementi jumped to his death from the George Washington Bridge after his roommate used a Webcam to film and broadcast Clementi’s sexual encounter with another man. In …

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httpv://www.youtube.com/watch?v=HXsZYCokL7k At SXSW this year I had the opportunity to talk to Brian Lindenbaum who, with has brother Scott, has launched some very exciting audio technology that has enormous potential for brands, non-profits and individual alike. Here’s how he explained Broadcastr. SM: Broadcastr allows you to geo tag sound anywhere you are which has enormous …

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httpv://www.youtube.com/watch?v=e5sJQJYknsc As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using a community engine to do just that. Here’s some …

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httpv://www.youtube.com/watch?v=GjCRcdK9AkA I recently had the pleasure of catching up with a blogger I greatly admire, Valerie Maltoni (@conversationage), and she shared some of her invaluable insights into effective social strategy and the art of conversation between brands and consumers. SM: Valeria, can you explain to us what you do in and around the art of …

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httpv://www.youtube.com/watch?v=x3VoyjUP8hg At a time of so much unrest in the Arab world from Yemen, to Egypt, to Saudi Arabia, to Qatar, to Syria, to Bahrain, and to Libya, I wanted to share this short video by war photographer, James Nachtway. What he says about photography applies equally well to social or citizen media, in that …

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As the business marketplace continues to integrate social technology, it’s tempting to say that the arrival of social media is as revolutionary as the digital revolution was ten years ago. It’s also tempting to think that social media agencies will rob traditional media companies, whether they are advertising agencies or PR firms, of a large …

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