Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social media

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I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social business and customer behavior and this new book is no exception. Brian tackles masterfully that most thankless of tasks – predicting the future at a […]

I am always excited when Brian Solis comes out with a new book. As an avid reader of his blog, I have come to deeply respect his insights into social business and customer behavior and this new book is no exception. Brian tackles masterfully that most thankless of tasks – predicting the future at a …

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Biz Stone, co-founder of Twitter, just gave a fascinating interview that strikes at the heart of debates around the purpose of social media. Ever since Facebook purchased Instagram to shore up its mobile credentials in anticipation of its IPO, debate has raged as to the true intentions of such founders and whether their powerful platforms were …

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The 2102 Social Media Report from Nielsen is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. In fact, in July of 2012, users averaged 88.48 minutes, a number that jumped 58% to 121.18 minutes in July of 2012. Most importantly, however, the report justifies …

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It may seem counter-intuitive but major shifts in both technology and consumer behavior have dramatically changed the dynamics that decide what advertising succeeds in today’s social business marketplace. For decades, traditional media like television, print, and radio have been broadcast channels that engaged in a one-way monologue with their customers telling them what to think, …

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