Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social media

by

Social media has powerful implications for social activism that drives positive change. Last week I had the pleasure of chatting with Alan Khazei, author of Big Citizenship in which he shares the lessons he learned from building City Year, a nationwide volunteer movement in which young people give a year of service in schools and classrooms […]

Social media has powerful implications for social activism that drives positive change. Last week I had the pleasure of chatting with Alan Khazei, author of Big Citizenship in which he shares the lessons he learned from building City Year, a nationwide volunteer movement in which young people give a year of service in schools and classrooms …

Read More

by

This week Alicia Keys launched an ingenuous campaign, conceived with TBWA/Chiat/Day New York, that leverages her celebrity to fund her charity, Keep A Child Alive. Like actor, Edward Norton, and his fund-raising platform Crowdrise, Alicia has enlisted the power of her celebrity to help improve the lives of children affected by AIDS in Africa and …

Read More

by

You hear a lot of social media commentators calling for brands to do good, myself included. So does that make us naive, idealistic or unrealistic? Nothing could be further from the truth. No one expects companies to turn over a new leaf or be any less self interested than they have been. Their first responsibility …

Read More

by

This weekend I had the great pleasure of seeing a presentation by charity:water founder, Scott Harrison. His mission is compelling. The desperate need to get clean drinking water to a billion people around the world is urgent and potentially life saving on a massive scale. A staggering 5000 children die of water borne disease each …

Read More

by

I’m writing this blog post as someone who, perhaps like you, is trying to make sense of their own industry as it transitions in the face of emerging digital and special technology. Traditionally no matter what career you were in, your credentials were built on your portfolio of work. In short, the things you had …

Read More

by

Millennials are often seen to as the Holy Grail of marketing partly because of their disposal income and partly because their tech-savvy means they can be reached in so many ways. The biggest mistake brands make, however, is to think they reach Millennials through technology. According to this new survey from the Pivot Center, the …

Read More