Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social media

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Nestle’s PR disaster over  palm oil harvesting continues to damage the brand. Despite the fact that Nestle  dropped the  palm oil harvesters responsible for the deforestation that threatened the survival of orangutans, a company called Sinar Mas, it’s Nestle’s handling of the issue on Facebook that keeps backfiring. The most recent issue is the fact […]

Nestle’s PR disaster over  palm oil harvesting continues to damage the brand. Despite the fact that Nestle  dropped the  palm oil harvesters responsible for the deforestation that threatened the survival of orangutans, a company called Sinar Mas, it’s Nestle’s handling of the issue on Facebook that keeps backfiring. The most recent issue is the fact …

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There is no shortage of posts explaining how critical it is for brands to leverage social media, build a community and lead with a listening ear. I have written several myself. Yet the distraction of new technology – breathlessly hyped online – continues to lead many brands to believe that social media tools are an …

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When it comes to making the world a better place, corporations are often accused of apathy (the flip-side of blind self-interest). But if consumers are truly committed to social change, they must answer the same challenge. That’s why I think SocialVest is such as smart idea. It makes giving almost effortless removing yet another barrier …

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Last Friday I had to the privilege of speaking at the NCSA Annual Conference (National Collegiate Scouting Association) in Chicago. Not only did I get to meet some of the top athletes, coaches and scouts in the country, but I got to experience first hand what I believe is the most important trait that any …

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Everywhere you look these days there’s another instance of a brand being caught out for disingenuous, duplicitous or unconscionable behavior. It’s almost as if they can’t believe either a) this Internet thing is here to stay, or b) that it requires transparency. So in an effort to shunt to process forward, let’s look at two …

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httpv://www.youtube.com/watch?v=owGykVbfgUE&feature=PlayList&p=62A5785CD0D6474C&playnext_from=PL&playnext=1&index=2 There is no shortage of great posts written on the deserved and phenomenal success of the Old Spice social media campaign that followed their hilarious TV. But apart from a good laugh or ten, what can we get from this great demonstration of the marriage between traditional and social media. More importantly, what do we …

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