Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social media

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I really appreciated the fantastic feedback on this week’s post about The Death of Corporate Websites. Lo and behold, last night I spy a quote (thanks, Frank Reed) from Anne Carelli, Digital Marketing Manager for Coke saying: “Several years ago, Coke realized that Coke.com is not their home page – it is Google.com, digg.com and […]

I really appreciated the fantastic feedback on this week’s post about The Death of Corporate Websites. Lo and behold, last night I spy a quote (thanks, Frank Reed) from Anne Carelli, Digital Marketing Manager for Coke saying: “Several years ago, Coke realized that Coke.com is not their home page – it is Google.com, digg.com and …

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In the not too distant future static corporate websites will be replaced by their social equivalents. This will happen because more and more consumers are engaged in daily conversations, often involving brands, across multiple applications, platforms and networks, wholly independent of these sites. As these conversations become increasingly independent of these sites, falling traffic will …

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This has been a transitional year, partly spent recovering from the trauma of the Great Recession and partly spent adjusting to shifts in power in the marketing industry. Everyone from brands and advertising agencies to their employees have been reeling from one change after another. One of the many unsettling aspects was the rise of …

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I recently had the great privilege of speaking with Rishad Tobaccowala regarding the future of advertising and the role of social media. Rishad has been running Publicis Groupe’s innovation unit, Denuo, that focused on areas like social media, gaming and digital retail and is now taking a broader role across VivaKi whose units include Digitas, …

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Last week I experienced a strange collision of circumstances. I was up at the University of Oregon working with students who are specializing in advertising, media and journalism. At the same time I got the chance to visit my old agency, Wieden + Kennedy in Portland, and catch up with Dan for the first time …

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