Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social media

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The chart above does a handy job of breaking down the various choices available to us for communication. On the one hand, its easy to interpret this variety of choice as freedom, and equally easy to imagine that such freedom enriches our lives. On the other hand, the choices above (most of which did not […]

The chart above does a handy job of breaking down the various choices available to us for communication. On the one hand, its easy to interpret this variety of choice as freedom, and equally easy to imagine that such freedom enriches our lives. On the other hand, the choices above (most of which did not …

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The acquisition of friendfeed by facebook was more than the latest battle in the war for social networking supremacy. It was a timeless lesson in creating desire. The strategic positioning of friendfeed made their brand more than desirable. It was irresistable. Here’s a few reasons why and how they did it: KNOW WHO YOUR BOSS …

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Now that the confetti has settled, and that wedding video has been consigned to the ‘one hit wonder’ file of Internet history (complete with its own parody below), it seems appropriate to consider what might be learned from such a startling sensation. Content that resonates so loudly across culture and the internet (12 million views …

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I don’t know about you but I am awe-struck and often overwhelmed by the sheer volume of information available to us each day over the web. Add to that the real-time capacity of social media and it’s easy to feel under siege from new technology. While it isn’t life threatening, it can be deadly to …

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Social media is not an end in itself. It’s not there to create ‘arm’s length’ relationships that exist only in “cyberspace” sheltering participants from intimacy through relative anonymity. Social media is there to enhance our experience of the real world. To allow us to connect, collaborate and inspire one another so that we might enrich …

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Uniquo, the tirelessly inventive Japanese design company that won the digital Titanium Grand Prix last year, had a fascinating t-shirt stand at the Cannes Festival last week. Each t-shirt had a simple panel stuck to the fabric that felt just a little bit thicker than the cotton shirt around it. A short animated sequence was …

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