Simon Mainwaring

We First provides consulting and training to help companies tell the story of their good work in ways that build their business

Social media

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I recently had the chance to work with a great brand, Brine (top lacrosse brand in the country), and their partner ad agency, JWT Detroit (whose digital arm and Honest deserve huge props for building the site and app so quickly). The challenge was to bring a little edge to the brand without cannabilising the […]

I recently had the chance to work with a great brand, Brine (top lacrosse brand in the country), and their partner ad agency, JWT Detroit (whose digital arm and Honest deserve huge props for building the site and app so quickly). The challenge was to bring a little edge to the brand without cannabilising the …

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1. BE HUMAN No matter what you say, or where you say it, people won’t hear you unless they can see themselves in your brand. So speak from a human truth. It can be funny, thoughtful, serious or stupid. That’s how people really are. If you don’t, you and your potential customer might as well …

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Social media is revolutionizing our lives as individuals and as marketers. In the last year, Facebook exploded globally and Twitter grew by a staggering 1382%. Last week Google launched the ‘Wave’, a new in-browser collaboration tool, ushering in the era of real time, aggregated communication. Leading corporate brands are responding. The list of Fortune 500 …

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‘Social Media’ and ‘The Future’ are two phrases that really shouldn’t go together unless you want to set yourself up for failure. Technological change is simply too fast and organic to be predictable. That said, here’s a stab at tomorrow and, maybe, the day after… Facebook, Twitter and Friendfeed (sorry MySpace) are in a dead …

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Wafaa Bilal, NYU professor, Iraqi and performance artist, got famous by locking himself in a small, Chicago gallery with an automated paintball gun pointed right at him. The gun was hooked up to the Internet, and viewers at the gallery and online could shoot him with yellow paint balls from point blank range at any …

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You may die but don’t expect your digital assets to go with you. Thanks to Legacy Locker, those instant tweets have been granted immortality. The concept is simple and suddenly obvious. They protect everything you create on the internet for your trust or estate (just as you do with your car, house or retirement account). …

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